The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influ...

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Title:The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Author:Scott Galloway
Rating:
Genres:Business
ISBN:0735213658
Edition Language:English
Format Type:Hardcover
Number of Pages:320 pages pages

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Reviews

  • Nick
    Nov 05, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

  • Antonio Rodriguez
    Oct 14, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

    Interesting, provocative, extremely sarcastic. Scott has made a name for himself by always saying exactly what's on his mind, and it feels a little grating at points. Still, his wide-lens perspective on these four titans is valuable in an era when it's tough to zoom out and look at the...

    Quite clever Living under these elephants virtually all of my career, it was great to see them from this perspective. There are no amazing insights here but the book puts it together in a coherent story that mirrors Maslow?s pyramid in a helpful way and the writer has a fantastic ...

  • Mehrsa
    Oct 18, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

  • Ilinca
    Oct 13, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

  • stef
    Oct 07, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

  • Gretchen Alice
    Nov 29, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

  • Edward
    Dec 11, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

    Interesting, provocative, extremely sarcastic. Scott has made a name for himself by always saying exactly what's on his mind, and it feels a little grating at points. Still, his wide-lens perspective on these four titans is valuable in an era when it's tough to zoom out and look at the...

    Quite clever Living under these elephants virtually all of my career, it was great to see them from this perspective. There are no amazing insights here but the book puts it together in a coherent story that mirrors Maslow?s pyramid in a helpful way and the writer has a fantastic ...

    Prof. Galloway is insightful and entertaining. His take on The Four and what it takes to compete with them is especially useful for entrepreneurs and investors. The last two chapters should be required reading for twenty-somethings trying to build a career and stand out from the cr...

    This is one of a number of recent books from authors who had a front row seat at the birth of the digital economy. In this case the journey unfolds through the proxy of Four?Amazon, Google, Apple, and Facebook. The prose is quick and witty. Some of the witty is admittedly built o...

    This book gives us a fresh perspective of looking at the four tech titans of our current age: Google, Apple, Amazon and Facebook. These companies have risen to great power in relatively short time in history and are the most impactful in our society. The author, Scott Galloway, is a pr...

  • Susan
    Oct 01, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

  • Mina
    Nov 25, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

  • Wen
    Jan 07, 2018

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

  • Matthew
    Oct 15, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

    Interesting, provocative, extremely sarcastic. Scott has made a name for himself by always saying exactly what's on his mind, and it feels a little grating at points. Still, his wide-lens perspective on these four titans is valuable in an era when it's tough to zoom out and look at the...

    Quite clever Living under these elephants virtually all of my career, it was great to see them from this perspective. There are no amazing insights here but the book puts it together in a coherent story that mirrors Maslow?s pyramid in a helpful way and the writer has a fantastic ...

    Prof. Galloway is insightful and entertaining. His take on The Four and what it takes to compete with them is especially useful for entrepreneurs and investors. The last two chapters should be required reading for twenty-somethings trying to build a career and stand out from the cr...

  • Bernd Schiffer
    Nov 14, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

  • Donna
    Oct 11, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

  • Dancall
    Oct 09, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

  • Kiel
    Dec 13, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

    Interesting, provocative, extremely sarcastic. Scott has made a name for himself by always saying exactly what's on his mind, and it feels a little grating at points. Still, his wide-lens perspective on these four titans is valuable in an era when it's tough to zoom out and look at the...

    Quite clever Living under these elephants virtually all of my career, it was great to see them from this perspective. There are no amazing insights here but the book puts it together in a coherent story that mirrors Maslow?s pyramid in a helpful way and the writer has a fantastic ...

    Prof. Galloway is insightful and entertaining. His take on The Four and what it takes to compete with them is especially useful for entrepreneurs and investors. The last two chapters should be required reading for twenty-somethings trying to build a career and stand out from the cr...

    This is one of a number of recent books from authors who had a front row seat at the birth of the digital economy. In this case the journey unfolds through the proxy of Four?Amazon, Google, Apple, and Facebook. The prose is quick and witty. Some of the witty is admittedly built o...

    This book gives us a fresh perspective of looking at the four tech titans of our current age: Google, Apple, Amazon and Facebook. These companies have risen to great power in relatively short time in history and are the most impactful in our society. The author, Scott Galloway, is a pr...

    A helpful overview of the most powerful corporations in existence and advice for how to think about and survive in the world they are creating, this book helps outsiders get a glance inside the tech empires. Galloway is a sarcastic and darwinistic but experienced player in the tech bus...

  • Diana Nassar
    Dec 08, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

  • Blake
    Nov 08, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

  • Steven Zachary
    Dec 08, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

  • Brad
    Dec 04, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

  • Minwoo
    Nov 16, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

  • Quintin Zimmermann
    Sep 20, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

  • Bartosz Majewski
    Oct 19, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

  • Gary Moreau
    Oct 23, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

    Interesting, provocative, extremely sarcastic. Scott has made a name for himself by always saying exactly what's on his mind, and it feels a little grating at points. Still, his wide-lens perspective on these four titans is valuable in an era when it's tough to zoom out and look at the...

    Quite clever Living under these elephants virtually all of my career, it was great to see them from this perspective. There are no amazing insights here but the book puts it together in a coherent story that mirrors Maslow?s pyramid in a helpful way and the writer has a fantastic ...

    Prof. Galloway is insightful and entertaining. His take on The Four and what it takes to compete with them is especially useful for entrepreneurs and investors. The last two chapters should be required reading for twenty-somethings trying to build a career and stand out from the cr...

    This is one of a number of recent books from authors who had a front row seat at the birth of the digital economy. In this case the journey unfolds through the proxy of Four?Amazon, Google, Apple, and Facebook. The prose is quick and witty. Some of the witty is admittedly built o...

  • Diego
    Jan 28, 2018

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

  • Sreeram
    Nov 11, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

  • Alex Wittenberg
    Oct 09, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...

    Google, Facebook, Amazon and Apple. If theese company were a city it would have between 400 and 500 thousand people and GDP of france which is a modern, first world 67 million people country. Now that's a book topic right there. How the fuck did that happen? Can we replicate it? Will...

    Scott Galloway is founder of the business intelligence agency L2, and professor at NYU?s Stern School of Business. This book is an examination of the role that ?the four? tech titans - Amazon, Apple, Google & Facebook - play in our lives, a theme that Galloway also discussed ...

    Interesting, provocative, extremely sarcastic. Scott has made a name for himself by always saying exactly what's on his mind, and it feels a little grating at points. Still, his wide-lens perspective on these four titans is valuable in an era when it's tough to zoom out and look at the...

  • John Plowright
    Oct 02, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

  • Brittany Reads
    Nov 15, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

  • Marie
    Dec 10, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

  • Yang Saboya
    Nov 12, 2017

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    This book is excellent. Galloway deep dives into how these companies know how to exploit our primal instincts. Extremely interesting take. It?s hard to argue he?s wrong. I wish I could take his class at NYU, but like he mentioned, they charge $62K per class, $500 per minute, and ...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic ...

    If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you. Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess wh...

    Definitely worth the read, just skip the last three chapters. ...

    Scott Galloway write a no-holds-barred account of what he feels the four horsemen of doom are up to. In two words - world domination. A snippet: " Will their strategy?or Amazon?s?eventually emerge victorious? Or will they somehow accommodate each other and carve out a separ...

    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good f...

    "My nightmare job is the "invisible until you fuck up" position. It's never been a better time to be exceptional, or a worse time to be average." ...

    "We forget most of the world's major organizations are run by humans, middle-aged humans, who have enormous egos that ensure they, on a regular basis, make an emotional/irrational decision." "Increasingly, robots will perform many of the functions of human employees, almost as well,...

    The author swears and uses a lot of strong language that I don?t think the subject necessitates, particularly in the amount presented. I heard the author speak at one of the keynote sessions at a work conference I recently attended. He was just as, in my opinion, needlessly brash in ...

    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evid...

    Glad to have read, though wouldn?t say a must read to everybody. Quite contemporary and relevant, healthy dose of sarcasm and criticism, and helpful yet sad affirmation of the state of socioeconomic games played by bright minds of our generation ...

    Got to know the DNA of the four and Scott also connects to companies like Alibaba, Tesla. Those suggestions for young people are quite useful. ...