Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubte Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many...

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Title:Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup
Author:Rand Fishkin
Rating:
Genres:Business
ISBN:0735213321
Format Type:Hardcover

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup Reviews

  • Sheylon (Eric) Burgess
    Jun 04, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

  • Misty
    May 28, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

  • Renia Carsillo
    May 17, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

  • Alyssa
    Jun 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

  • Tihana
    May 22, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

  • Keith
    May 15, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

  • Ahmad Abugosh
    May 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

  • Jim Brown
    May 02, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

  • Peter
    Apr 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

  • Jeremy Cabral
    May 04, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

    ...

  • Ben Lobaugh
    May 31, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

  • Marshall
    Jun 07, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

  • Jeno
    May 27, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

  • Heather Physioc
    May 28, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Shane
    May 30, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

    ...

    ...

    ...

  • Alex Milburn
    May 03, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

  • Nick
    May 20, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

  • Thorstein Nordby
    May 21, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

  • Lars Holdgaard
    Jun 06, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

  • Vivek
    Jun 12, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

  • Adii Pienaar
    Apr 28, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

    ...

    ...

    ...

    ...

  • Yuliana Oselska
    May 12, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

  • Christian Erb
    Jun 03, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

    ...

    ...

  • Ryan Anderson
    May 24, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

  • Jacob
    Jun 17, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

  • Ron Stauffer
    Apr 26, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

    ...

    ...

    ...

    ...

    ...

  • Vinay Singh
    May 18, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

  • Alexander Shpilka
    Apr 29, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...

    Honest, useful and instructive, Fishkin?s tale is full of insights that are hard-won. While his take on things startup might not resonate for everyone, his perspective is valuable for study. ...

    A very honest insight into Moz and Rand. ...

    Fantastic! One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year. ...

    Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated. ...

    Incredible book! So many insights about VC funding and startup world in general. If you are running a tech company it is must read. ...

  • Steve Weber
    Jun 13, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

  • Roy Kessel
    May 19, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

    Would I love this book as much if I wasn?t such a Fishkin fan girl? I think so. It?s funny, informative, and a much needed break from the tropes of startup land. ...

    Truly outstanding. One of the best books that I have read over the last few years. Great insight in to the battles that a founder faces on his or her road to a successful company ...