Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"?the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional a The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"?t...

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Title:Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Author:Seth Godin
Rating:
Genres:Business
ISBN:0684856360
Format Type:Hardcover
Number of Pages:256 pages pages

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Reviews

  • Antonius Roy Hambali
    Nov 16, 2008

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

  • Roland
    Nov 29, 2009

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

  • Yevgeniy Brikman
    Jun 09, 2017

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

    Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version. ...

    This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book, foresaw the change in marketing practices that some in the profession still struggle to understand. In so...

    Here's the TLDR for the book: create opt-in mailing lists, offer incentives to get people to join those lists, and then send promotional materials to those people on a regular basis. That's honestly all there is to it. Don't get me wrong, the basic premise of the book is correct: in...

  • Riku Sayuj
    May 25, 2016

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

  • Marion Hill
    May 26, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

  • T.L. Cooper
    May 11, 2014

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

  • Elena
    Jun 27, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

  • Matthew
    Aug 31, 2011

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

    Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version. ...

  • Jamie Belanger
    Feb 01, 2012

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

  • Omar Halabieh
    Oct 13, 2013

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

  • Natalie
    Feb 11, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

    Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version. ...

    This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book, foresaw the change in marketing practices that some in the profession still struggle to understand. In so...

    Here's the TLDR for the book: create opt-in mailing lists, offer incentives to get people to join those lists, and then send promotional materials to those people on a regular basis. That's honestly all there is to it. Don't get me wrong, the basic premise of the book is correct: in...

    It is amazing to read this book, knowing it was written in 1999. Email marketing, inbound marketing, marketing automation all of these concepts were either non-existent or in their very infancy, yet Godin was keenly aware of where the industry was headed. Almost all of his predictions ...

  • Loy Machedo
    Jun 14, 2012

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

  • Daniel
    May 08, 2017

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

    Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version. ...

    This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book, foresaw the change in marketing practices that some in the profession still struggle to understand. In so...

    Here's the TLDR for the book: create opt-in mailing lists, offer incentives to get people to join those lists, and then send promotional materials to those people on a regular basis. That's honestly all there is to it. Don't get me wrong, the basic premise of the book is correct: in...

    It is amazing to read this book, knowing it was written in 1999. Email marketing, inbound marketing, marketing automation all of these concepts were either non-existent or in their very infancy, yet Godin was keenly aware of where the industry was headed. Almost all of his predictions ...

    The book is a bit dated and could do with some more-relevant examples hence the 4 stars. However, the notion of the book wasn't lost on me. The idea that we have reached a critical stage in marketing where permission marketing will have to become the new norm offers marketers an excell...

  • shanghao
    Aug 10, 2016

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

  • Calin Biris
    Jan 05, 2014

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

  • Anastasia
    Mar 18, 2015

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

  • Tanya
    Sep 16, 2012

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

  • Alex
    Sep 04, 2013

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

  • Ahmed Korayem
    Sep 28, 2013

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

  • Gisela Hausmann
    Feb 16, 2015

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

  • Gisela Hausmann
    Jan 05, 2015

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

  • Dane Cobain
    Aug 09, 2014

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

  • Chris
    Aug 24, 2013

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

  • Mark Sylvester
    Feb 26, 2015

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

  • Dmitry Kuriakov
    Mar 16, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

  • Mario Russo
    May 28, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

  • Ann
    Apr 19, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

    Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version. ...

    This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book, foresaw the change in marketing practices that some in the profession still struggle to understand. In so...

    Here's the TLDR for the book: create opt-in mailing lists, offer incentives to get people to join those lists, and then send promotional materials to those people on a regular basis. That's honestly all there is to it. Don't get me wrong, the basic premise of the book is correct: in...

    It is amazing to read this book, knowing it was written in 1999. Email marketing, inbound marketing, marketing automation all of these concepts were either non-existent or in their very infancy, yet Godin was keenly aware of where the industry was headed. Almost all of his predictions ...

    The book is a bit dated and could do with some more-relevant examples hence the 4 stars. However, the notion of the book wasn't lost on me. The idea that we have reached a critical stage in marketing where permission marketing will have to become the new norm offers marketers an excell...

    This book did in 12 chapters what could have been accomplished in two. Most of the content was like this: introduce concept, give example, give 10 more examples that re-state the concept in "different" ways. Godin didn't change my mind or thinking on how marketing works when I look ...

  • Medhat Ramadan
    Feb 23, 2017

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

  • Sveta Bugrimenko
    Sep 06, 2017

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

  • InvestingByTheBooks.com
    Aug 21, 2018

    Permission Marketing Vs. Interruption Marketing Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer. Hunting prospects involves loading a gun with bullets and shooting until you hit some...

    When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age....

    I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how you're suppos...

    Below are key excerpts from the book that I found particularly insightful: 1- "As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it." 2- "In addition to clutter,...

    Being an old book a lot of information is a bit outdated. For one, AOL, AltaVista are gone, Yahoo! was replaced by Google. Banners and pop-ups are still with us. However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything...

    I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how...

    Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Particularly liked ...

    Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolution of marketing...

    Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing. ...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    To get this off my chest I want to begin by saying that illustrating the statement ?Frequency works? with Muhammad Ali?s fight record is simply wrong, or, at best a not well chosen example. Godin writes ?Muhammad Ali did not become heavyweight champion by punching twenty people...

    Loy Machedo?s Book Review ? Permission Marketing by Seth Godin. Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any s...

    When I finished this book, I tore out the last page and posted it by my desk as a future guide. This book is a bit older at this point (1999 I believe), but some of his predictions were prescient and the principles are timeless. Basically, don't be an annoying fuck while marketing. A l...

    Great book. With lots of examples. ...

    ?The marketer is not in control, the consumer is. And the consumer is selfish. Consumers care very little about you, your company, your products, your career, or your family. They?re not likely to spend time trying to discover how you can help them solve their problems. The heart o...

    ? ????? ?????? ????? ????? ????? ? ???, ??? ?? ???? ??? ???????? ??????, ??????? ????? ???????, ??? ?? ???? ? ???? ?????, ?.?. ??? ??????? ????? ??? ?????, ??? ??...

    It's curious how this is aligned with Jeff Walker approach. Plus, while the book was published almost 20 years ago, by coincidente I just happened to read it a little after the Facebook mess with Cambridge analytica, proving Godin's insight were relevant far ahead of its time.Short boo...

    Some of his ideas are quite interesting, other sound redundant almost 20 years past publication date. This would have been a lot more useful book, had it been republished with a fresher perspective on things. ...

    Book genre: History of marketing. Too old to be useful. But it was interesting to learn how they managed without social networks or Google Ads. ) ...

    Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the "right" way to market. Perhaps I'm a bit too cynical, but reading this book made me realize why I hate so much ...

    Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionised the way we think about marketing ? no longer is it a...

    This is the first book I've read that is actually outdated. And although there are some relevant truths and interesting ideas in it (like the servicing of your car in your driveway while you sleep proposition) - it's pretty much antique in terms of online marketing. An interesting read...

    Even though,Targeting is an important part of the marketing process and is the centerpiece of the Marketing concept,most mass-media do not allow marketers to target consumers with any degree of precision.Direct marketing has arisen as an alternative to such mass marketing. Godin pre...

    Seth is still relevant even today and similarly, even though this book is dated (ancient even for a marketing book), the general principle offered still stand. Basically, give (to your customers) before you take (their information) and proceed to make them reciprocate your investment. ...

    Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version. ...

    This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book, foresaw the change in marketing practices that some in the profession still struggle to understand. In so...