Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories cir NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your ...

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Title:Made to Stick: Why Some Ideas Survive and Others Die
Author:Chip Heath
Rating:
Genres:Business
ISBN:Made to Stick: Why Some Ideas Survive and Others Die
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:291 pages pages

Made to Stick: Why Some Ideas Survive and Others Die Reviews

  • Sundeep
    Oct 14, 2007

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

  • Mahdi Nasseri
    Oct 08, 2014

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

  • Mike
    Sep 07, 2011

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    ???? ???? ?????? ????? ??????? ??????? ????? ????? ?? ??? ???? ??? ????? ?????? ?????????? ????? ???? ??? ??????? ????? ???? ?????? ?????? ???? ??? ?? ?????...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    8 stars!!!!!!!!!!!! This book is amazing. Do you teach? Do you write? Do you manage? Do you talk? Then you should read this. Gripping stories, succinct and memorable principles, powerful lessons for all of life. ...

    Salasos gr?matu un mani p?r?em ba?as, vai sp??u realiz?t taj? aprakst?to. Tik nepaciet?ga un alkat?ga, tik ambicioza un neapmierin?ma esmu. T? satraukusies, ka pat padom?t nevaru. Pa?emu br?di, lai ?autu norimt aizraut?bas nemieram un pamanu, ka gr?mata paties?b? s...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    This was the first audiobook I have ever listened to in its entirity, and I listened to it in my car while commuting to/from work for the last two weeks. First, I had to admit, I had a very hard time getting used to *listening* to a book. I also found my self rewinding and listening to...

  • Trevor
    Jan 22, 2009

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

  • Kristen
    Jun 05, 2015

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    ???? ???? ?????? ????? ??????? ??????? ????? ????? ?? ??? ???? ??? ????? ?????? ?????????? ????? ???? ??? ??????? ????? ???? ?????? ?????? ???? ??? ?? ?????...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

  • Steve
    Aug 14, 2007

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

  • Jane
    Mar 20, 2012

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

  • James
    Apr 18, 2009

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

  • Douglas Knupp
    Mar 30, 2008

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

  • Kevan
    Mar 20, 2014

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

  • Dave
    Apr 13, 2011

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

  • Anya Weber
    Aug 22, 2009

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

  • Mark Dickson
    Dec 27, 2010

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

  • Mohamed Al
    Aug 18, 2016

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

  • Gavin
    May 31, 2017

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    ???? ???? ?????? ????? ??????? ??????? ????? ????? ?? ??? ???? ??? ????? ?????? ?????????? ????? ???? ??? ??????? ????? ???? ?????? ?????? ???? ??? ?? ?????...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    8 stars!!!!!!!!!!!! This book is amazing. Do you teach? Do you write? Do you manage? Do you talk? Then you should read this. Gripping stories, succinct and memorable principles, powerful lessons for all of life. ...

    Salasos gr?matu un mani p?r?em ba?as, vai sp??u realiz?t taj? aprakst?to. Tik nepaciet?ga un alkat?ga, tik ambicioza un neapmierin?ma esmu. T? satraukusies, ka pat padom?t nevaru. Pa?emu br?di, lai ?autu norimt aizraut?bas nemieram un pamanu, ka gr?mata paties?b? s...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

  • د.أمجد الجنباز
    May 07, 2012

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

  • Noor Elqalb
    Sep 02, 2015

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    ???? ???? ?????? ????? ??????? ??????? ????? ????? ?? ??? ???? ??? ????? ?????? ?????????? ????? ???? ??? ??????? ????? ???? ?????? ?????? ???? ??? ?? ?????...

  • Snuggles  with Rainbows
    Feb 16, 2017

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

  • Loy Machedo
    Jan 21, 2012

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

  • Rick Lee James
    Jul 09, 2015

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

  • مشاري الإبراهيم
    Jun 15, 2014

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

  • Lili Manolache
    Apr 07, 2013

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

  • Andreas Ernst
    Apr 11, 2013

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

  • آلاء الحاجي
    Aug 04, 2017

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

  • Zaki Imtiaz
    Feb 16, 2015

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

  • John
    Jan 30, 2018

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    ???? ???? ?????? ????? ??????? ??????? ????? ????? ?? ??? ???? ??? ????? ?????? ?????????? ????? ???? ??? ??????? ????? ???? ?????? ?????? ???? ??? ?? ?????...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    8 stars!!!!!!!!!!!! This book is amazing. Do you teach? Do you write? Do you manage? Do you talk? Then you should read this. Gripping stories, succinct and memorable principles, powerful lessons for all of life. ...

  • Romie
    Jan 24, 2018

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

  • Linda Vituma
    Feb 22, 2018

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

    ??? ???? ???? ???. ?? ???? ?? ???? ???? ?????? ?? ???? ??? ???? ???. ?? ???? ??? ?? ?? ?????? ???? ? ??????? ??????? ?? ??? ???? ????? ??? ?? ??? ?? ?????? ?? ???...

    ?? ???? ????? ???? ?????? ????? ????? ?????? ????? ?????? ?? ????? ????? ?????? ????? ??? ?? ??????? ??????? ????????. ???? ??????????? ????? ?????? ?? ??? ...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    ???? ????? ???? ????? ????.. ???? ??? ?????? ?? ??? ???????? ???? ???? ??????? ??? ???? ?? ????? ????? (????????).. ??? ??? ????? ??? ????? ???????? ? ????? ???...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    ???? ???? ?????? ????? ??????? ??????? ????? ????? ?? ??? ???? ??? ????? ?????? ?????????? ????? ???? ??? ??????? ????? ???? ?????? ?????? ???? ??? ?? ?????...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    8 stars!!!!!!!!!!!! This book is amazing. Do you teach? Do you write? Do you manage? Do you talk? Then you should read this. Gripping stories, succinct and memorable principles, powerful lessons for all of life. ...

    Salasos gr?matu un mani p?r?em ba?as, vai sp??u realiz?t taj? aprakst?to. Tik nepaciet?ga un alkat?ga, tik ambicioza un neapmierin?ma esmu. T? satraukusies, ka pat padom?t nevaru. Pa?emu br?di, lai ?autu norimt aizraut?bas nemieram un pamanu, ka gr?mata paties?b? s...

  • Sajad Behjati
    Jun 11, 2015

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    ???? ??? ????? ?? ????? ??????? ????? ????? ? ????? ???? ??????? ????? ???? ?? ??????? ? ????? ???? ????? ??? ???? ?? ???? ???? ?????? ????? ?????? ? ??? ??? ?...

  • Ahmad
    Sep 24, 2017

    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    This might end up the best book I?ll read in 2017. ?? ???? ??? ???? ???? ???? ?? ????. ...