Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate neg Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situat...

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Title:Enchantment: The Art of Changing Hearts, Minds, and Actions
Author:Guy Kawasaki
Rating:
Genres:Business
ISBN:1591843790
Edition Language:English
Format Type:Hardcover
Number of Pages:240 pages pages

Enchantment: The Art of Changing Hearts, Minds, and Actions Reviews

  • Jiwa Rasa
    Apr 01, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

  • Eric
    Mar 26, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

  • Jon
    Aug 10, 2012

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

  • John Hibbs
    May 07, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

  • Cara
    Feb 21, 2013

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

  • Jeremiah John
    Jun 21, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

    This book failed to enchant me. Perhaps I have a high bar, prose-wise, for enchantment. Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and st...

  • Jessie Young
    Mar 08, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

  • Rachel Y
    Feb 20, 2013

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

  • Lucas
    Jan 23, 2013

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

  • Phil Simon
    Mar 26, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

  • Elysa
    Feb 19, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

  • Anthony Michalski
    Feb 08, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

  • Daniel Audet
    Mar 02, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

  • Kurt Gielen
    Mar 13, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

  • Norbert
    Mar 02, 2011

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

  • Eugene Kok
    Aug 10, 2013

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

  • Fikah
    May 16, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

    This book failed to enchant me. Perhaps I have a high bar, prose-wise, for enchantment. Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and st...

    This is a great book that has many charming ideas. One idea that I liked the most is conducting the "Premortem" as part of the preparation for the launch. It is a good practice that has the goal of identifying and capturing potential future failures in early stage to prevent them and i...

    I'm not trying to be criticism here. But the reason I pick up the book is because Guy Kawasaki was one of the famous and contemporary marketing gurus. And it caught up my curiosity to study the book that he wrote. But the book I read here is total disappointment. The first few chap...

    I wanted to like this book, I really did, but I just couldn't. Not one of the best non-fiction books I'd ever read. Some points were missing explanations, I did not mean they had to be lengthy an all, in fact, there was a non-fiction I read previously, each chapter was short and...

  • Grigory
    Apr 07, 2014

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

  • Marlyn
    Aug 02, 2015

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

  • Keith Grimes
    Mar 30, 2013

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

  • Catherine Allibert
    Jun 04, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

    This book failed to enchant me. Perhaps I have a high bar, prose-wise, for enchantment. Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and st...

    This is a great book that has many charming ideas. One idea that I liked the most is conducting the "Premortem" as part of the preparation for the launch. It is a good practice that has the goal of identifying and capturing potential future failures in early stage to prevent them and i...

    I'm not trying to be criticism here. But the reason I pick up the book is because Guy Kawasaki was one of the famous and contemporary marketing gurus. And it caught up my curiosity to study the book that he wrote. But the book I read here is total disappointment. The first few chap...

    I wanted to like this book, I really did, but I just couldn't. Not one of the best non-fiction books I'd ever read. Some points were missing explanations, I did not mean they had to be lengthy an all, in fact, there was a non-fiction I read previously, each chapter was short and...

    Esperaba muy poco de este libro (como de la mayoría de libros de marketing, que repiten continuamente lo mismo), pero tiene consejos, por ejemplo, los de cómo hacer presentaciones, que me parecen verdaderamente útiles. También tiene otros que... bueno... Como ejemplo, el capítulo ...

    Un livre qui paraissait pourtant intéressant mais qui est traité avec la vision des grosses entreprises dans lesquelles il n'est pas toujours facile de se reconnaître. Le ton un peu désinvolte, des témoignages qui ne m'ont pas toujours paru pertinents, des conseils pas toujours ju...

  • Todd Johnson
    Mar 09, 2013

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

  • Greg Strandberg
    May 10, 2015

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

  • Jose Antonio Del Pino
    Jul 17, 2016

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

  • John Britto
    Aug 28, 2015

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

  • Jonathan Torres
    Jul 07, 2015

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

  • Jorge Criado
    Sep 07, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

    This book failed to enchant me. Perhaps I have a high bar, prose-wise, for enchantment. Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and st...

    This is a great book that has many charming ideas. One idea that I liked the most is conducting the "Premortem" as part of the preparation for the launch. It is a good practice that has the goal of identifying and capturing potential future failures in early stage to prevent them and i...

    I'm not trying to be criticism here. But the reason I pick up the book is because Guy Kawasaki was one of the famous and contemporary marketing gurus. And it caught up my curiosity to study the book that he wrote. But the book I read here is total disappointment. The first few chap...

    I wanted to like this book, I really did, but I just couldn't. Not one of the best non-fiction books I'd ever read. Some points were missing explanations, I did not mean they had to be lengthy an all, in fact, there was a non-fiction I read previously, each chapter was short and...

    Esperaba muy poco de este libro (como de la mayoría de libros de marketing, que repiten continuamente lo mismo), pero tiene consejos, por ejemplo, los de cómo hacer presentaciones, que me parecen verdaderamente útiles. También tiene otros que... bueno... Como ejemplo, el capítulo ...

  • Phyu Hninn Nyein
    Jun 10, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

  • Ahmed Shahin
    Dec 23, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

    This book failed to enchant me. Perhaps I have a high bar, prose-wise, for enchantment. Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and st...

    This is a great book that has many charming ideas. One idea that I liked the most is conducting the "Premortem" as part of the preparation for the launch. It is a good practice that has the goal of identifying and capturing potential future failures in early stage to prevent them and i...

  • Lone Wong
    Mar 11, 2017

    I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win ...

    Kawasaki talks on how you engage and make every lasting impression on your boss, colleagues, clients or even friends. In all aspects of life. A great refresher, when you want to look at where a company is lacking to go forward. I really like the idea on "pre-mortem" that means that you...

    When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh). Imagine then my PROFOUND disappointment with a short, shallow collect...

    The good A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet point...

    Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, ...

    This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies. This book has not too many of those. ...

    I was liking this book through the introduction and ch. 1, but ch. 2 (How to achieve Likability) really turned me off. Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm ...

    I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment. I did know his alltop website a...

    While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. A little too much of his personality came through for my liking, and he struck me as kind of immature and narciss...

    Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you re...

    This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple c...

    I only read the first 5 chapters or so of this book, but I liked it. It has good tips, but I decided to go head and take it back to the library. Most of the stuff I knew, or had an idea of. If you're just starting out with business or trying to get your online platform going, this book...

    Chapter 2: How to Achieve Likability -Make crow's feet (real smile) -Dress like a peer (of the person you're meeting) -Perfect your handshake -Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports) -Accept others (everyone...

    I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. F...

    I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash (and Flash) Make it fast Sprinkle graphics and pic...

    It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment. This author also speaks about to how to d...

    I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple. And he is frequently mentioned in other business/marketing books I have read. The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that...

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se e...

    I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business. He also seemed to have a lot of filler material - such as: Japanese wisdom words and ...

    Guys Enchantment is a good read in general, with lots of helpful tips along the way. It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense. However, after reading Dale Ca...

    The books really teaches the same qualities which were taught in didactic literature 200 years ago (although luckily they didn't have twitter then). But I guess it's useful to remember it now and then. ...

    Very practical. I enjoyed all the advises and tips. ...

    seperti membaca buku How To Influence People versi baru ...

    The Art of Changing Hearts, Minds, and Actions Enchantment is the culmination of Mr. Kawasaki?s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You?ll see how ideas are tak...

    This book failed to enchant me. Perhaps I have a high bar, prose-wise, for enchantment. Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and st...

    This is a great book that has many charming ideas. One idea that I liked the most is conducting the "Premortem" as part of the preparation for the launch. It is a good practice that has the goal of identifying and capturing potential future failures in early stage to prevent them and i...

    I'm not trying to be criticism here. But the reason I pick up the book is because Guy Kawasaki was one of the famous and contemporary marketing gurus. And it caught up my curiosity to study the book that he wrote. But the book I read here is total disappointment. The first few chap...